We Love Pets.
It's That Simple.
Born from a passion for pets, Woofana is on a mission to make premium pet care accessible to every family in Europe.
How It Started
Woofana was founded in Amsterdam in 2020 by a team of pet lovers who were tired of overpriced, low-quality pet products in local stores. We knew there was a better way.
By going direct-to-consumer and sourcing from trusted manufacturers, we can offer premium quality at fair prices — and ship directly to your door anywhere in Europe.
Our Values
Quality First
We carefully select products with comfort, usefulness and everyday pet care in mind.
Fair Pricing
No middlemen. We source directly and pass the savings on to you.
Eco-Conscious
We use recycled and minimal packaging. Pets love nature — so do we.
Transparency
Clear ingredients, honest reviews, no hidden fees. Ever.
Community
12,000+ pet families who share tips, photos, and love for their animals.
Fast Delivery
Most orders include tracked delivery, so you can follow your package once it has shipped.